Prada Marfa
In 2005, Berlin based artists Elmgreen & Dragset unveiled Prada Marfa, a 15' x 25' sculptural doppelganger of a Prada boutique near Marfa, Texas, complete with lighting and merchandise, but sealed shut: a time capsule of Luxury retail.
The painted sign referencing the location of the sculpture is featured prominently in the Van der Woodsen/Bass apartment on Gossip Girl and the Works On Whatever edition of that sign currently resides in our bedroom.
Elmgreen & Dragset:
“As one drives toward the artwork it will appear to be a large minimalist sculpture, as one gets closer it will look like a luxury boutique where a display of Fall 2005 high-heel Prada shoes and bags will be seen through the store front windows… blends into the exciting historical structures of the area in which it will be placed… As we purposefully will not preserve Prada Marfa, it will eventually become a ruin so that even in a future decayed state it will remain relevant to the time in which it was made…”
Available at Works On Whatever here. $300 USD plus shipping.
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